The missbimbo site was created and more than 200,000 user accounts have been created so far, in less than a month since the game was launched. The French entrepreneur has recently moved to England and created Ouza Ltd to promote the game in the UK. More and more family oriented NGOs criticized the way young girls were encouraged to get plastic surgery, especially breast enhancements, and to remain thin by using any means available.
Controversy ensued after more than 1,2 million users created accounts on the site. Nicholas Jacquart, a French entrepreneur, initially created the game in French, for the French market. But marketing this game to girls between 9 and 16 years of age I think it's pretty much wrong.
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And I don't have anything against a bimbo simulator MMO. And don't get me wrong, I don't have anything against bimbos. MacVicar challenged that by saying, "Bimbo is such a derogatory term," to which Evans replied that, in Britain, at least, "bimbo" isn't particularly derogatory and has even become fairly mainstream, used in media there a lot.Does anyone in the audience want to become the "perfect bimbo"? Because the Internet offers anyone that chance. Certainly in the U.K., it's become a sort of endearing term for dizzy, blonde-haired caricature, Britney Spears look-alike, isn't it?" "Personally, I think the name 'bimbo' has become an almost endearing term for your, your sort of dizzy, blonde-haired caricature. None of their parents has complained."Īs for site's the name: Blame it on celebrity culture, they say. "These are clearly things you have never thought about," MacVicar interjected. The fact that we've got players underneath the age 16, and should you have the option to buy a boob job on there, or diet pills?" We've marketed to the general, fashion-conscious teenage market. The founder of the British version of, Chris Evans, says, "We haven't marketed towards them (young teens and pre-teens).
Since the story hit the British media, MacVicar observes, the co-founders, working from their kitchen tables, have been inundated, and struggling to justify their choices.
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Says Susannah Walker, also 14, "I don't like the way it advertises how to be really thin and everything, because it 'sells' things like diet pills, and I don't agree with that." "I think it might influence younger people, people who are perhaps a bit insecure about themselves to start with," Ellie Thomson, 14, told MacVicar, "and it would make them almost see that as a role model or something." It's been live, in English, in England for two months and has attracted more than 200,000 registered users there - the majority over 18, but at least some of them young teens - and even one who's nine-years-old. The site originated in France a year ago and, its creator there says, has a million registered users but not a single complaint about content. "There are going to be many children who take this very, very seriously and think that to manipulate somebody's image like this is the norm." "I wouldn't want my patients or my children to be looking at material like this," says Dee Dawson, medical director of an anorexia clinic.
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